North Village Realty

Branding for the New York-based real estate agency that resulted in the establishment of a cohesive visual identity embodying the high-end, polished, and professional qualities of the brand. The project consisted of a logo refresh and the design of business cards, signage, and other brand collateral. Improvements were made to the logo’s initial design, as its narrow lines, letter spacing, and gradient made it quite difficult to see, especially at smaller sizes and on bright backgrounds. In the end, a more proportional and scalable design was created with increased versatility across mediums.