SAP SuccessFactors

Project

Social Media, Ad, & Digital Design

Industry

Software & Technology Leader

Production of digital assets for the Human Experience Management (HXM) Suite of SAP SuccessFactors, the multinational cloud-based software solutions company. My role focused on branding related to the Learning & Talent Management, Cloud Migration Management, and Core HR & Payroll campaigns. The deliverables included paid and organic social media, programmatic ads, and banners for blog posts and email marketing.

  • Two native programmatic ad designs featuring headlines, calls-to-action, and images of happy people.
  • Native programmatic ad on LinkedIn social media feed on a laptop.
  • Four programmatic display ads featuring headlines, calls-to-action, and images of people and brand documents mockups.
  • Programmatic display ad featured on the right side of a website page.
  • Brand consistent email banners above email body displayed on tablet devices.
  • Brand consistent blog banners above blog posts on website displayed on desktop devices.
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